Google will launch passage based indexing for English languages later this year. It’s a change in ranking, not a change in indexation.
We decided to look further into the passage-based indexing announcement, among the slew of search changes Google revealed Thursday.
Updates on passage-based indexing. “Google said,” Very simple searches can be the toughest to get correct, because sometimes the single sentence that answers your question might be deeply hidden in a web page. We have made a leap in ranking recently and are now able to index not only web pages, but individual passages from the pages. We can find the needle-in-a-haystack details you’re searching for by better understanding the significance of individual passages, not just the overall page.
Google said passage-based indexing, when completely rolled out globally, would impact 7% of search queries across all languages.
How it looks in the hunt. These visuals were given by Google to illustrate the change:
Google can understand that the specific passage (R) is much more important to a particular question than a wider page on that subject (L) with new passage comprehension capabilities.
At the 18:05 mark, Google said this in the video. We made another breakthrough recently, and are now able to index not only web pages, but individual passages from those pages. This helps us locate the needle in a haystack because it is now applicable to the whole of that one passage. So, let’s say you’re searching for something pretty niche, for instance, like ‘how do I decide if my house windows are UV glass.’ This is a pretty tricky question, and we get plenty of web pages that talk about UV glass and how you need a special film, but none of this really lets the layperson take action. On a DIY forum that addresses the question, our new algorithm will zoom right into this single passage. Apparently, the reflection of a flame can be used to say and overlook the remaining posts on the website that are not quite as helpful. Now, you’re not usually going to ask this question, but sometimes we all look for very specific things. And this technology will boost 7 percent of search queries across all languages starting next month, and that’s just the beginning.’
Are pieces or portions of pages indexed by Google?
We asked Google if the passage or sections of the page are now indexed by Google. It isn’t Google. Google is still indexing full pages, but when deciding what is most important versus previously we were largely looking at the page overall, Google’s systems would consider the quality and context of passages, a Google spokesperson told us.
It is more of a change in ranking than a change in indexing.
Indexing has not really improved here, thus. How Google ranks content, based on what it finds on your web page, is more of a ranking update. Google is not, I repeat, not, indexing individual passages on the page. But zoning through what is on the website and surfacing those passages better for rating purposes is better.
What signals are viewed here by Google?
Thus, Google’s systems would previously look at some of the “stronger indications about a website, such as page titles or headings, to understand what results were most relevant to a query.” Although these are still important considerations, this new framework is useful for finding pages that have a single section that fits your question especially well, even though the majority of the page is about a slightly different or less applicable subject in general, Google told us.
Are header tags going to be more essential?
Does this mean that header tags are more relevant now, or the equivalent? For me, Google didn’t have a response to this. But I suspect that while title tags are fairly significant signals, if this rolls out, headers may be more relevant in this case. Again, Google normally doesn’t talk about particular ranking signals, and as a ranking signal, Google did not comment on headers.
Google told us that they “often had an understanding of document keywords and phrases, but also items such as page title were very strong signals that helped us provide the best overall pages.” Google will now discover the “needle in a haystack” and surface the most important result based on passage details. Again, it’s hard to tell which particular signals are relevant here.
Isn’t that like the snippets featured?
How does this vary from snippets of functionality, where Google displays a passage of your content at the top of Google Search Results as a response. Google said that by knowing passages, its “systems determine the importance of any web document.” On the other hand, featured snippets describe the most relevant passage in a text that we have usually defined to be relevant to the question.
Where is the most beneficial algorithm for this passage?
“Google said,” This is useful for queries where the particular piece of information that the user is searching for is concealed on a website in a single passage that is not actually the main topic of that page.
Let ‘s assume someone searches [how BERT functions in Google search], Google may have previously returned a bunch of overall results that seem to be important. Perhaps a news article about BERT coming to Google Search would have been returned by Google. The question could not necessarily be answered explicitly by this news article.
Now, if you have a very big page, let ‘s say how Google Search works, and there’s one BERT passage on that wide page that actually describes how BERT works. Although the rest of the page is not very interesting, and other BERT and Google search pages could seem more appropriate, the latest systems from Google will zoom in on that one bit, and rank that page higher.
Google said this would start rolling out later this year and will continue with more languages / locations in English languages in the U.S. to follow. Once this is internationally rolled out, this would affect about 7% of Google Search queries.